When selecting a distribution channel, which one of the following is an important consideration with regard to customers' needs and characteristics?

When selecting a distribution channel, which one of the following is an important consideration with regard to customers' needs and characteristics?



A. The target market
B. The compatibility of the channel with established channels
C. The expertise of current staff
D. The ease of accessibility within the channel


Answer: D. When selecting an alternative distribution channel, insurers or producers should consider the ease of accessibility within the channel.

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