When a firm is selecting a distribution channel, which one of the following is an important consideration with regard to its operations?

When a firm is selecting a distribution channel, which one of the following is an important consideration with regard to its operations?



A. How quickly can inquiries and transactions be processed in the channel?
B. Are customers willing to pay a premium for personalized products and services through the channel?
C. What are customers' expectations regarding accessibility to the channel?
D. Does the selected channel capitalize on its core capabilities?


Answer: D. When a firm is selecting a distribution channel, an important consideration with regard to its operations is whether the selected channel capitalizes on its core capabilities.

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