T. Roy Insurance Company is selecting a distribution system and channel for its products. Which one of the following best describes the type of consideration that T. Roy should give to its operations?

T. Roy Insurance Company is selecting a distribution system and channel for its products. Which one of the following best describes the type of consideration that T. Roy should give to its operations?



A. What are customer's expectations regarding accessibility?
B. Will customers be willing to pay a premium for services?
C. Can customers navigate easily within the channel?
D. Does it have the necessary financial resources?


Answer: D. Does it have the necessary financial resources?

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